Role Summary:

As a Marketing Specialist, you are responsible for the conceptualization to the implementation of innovative marketing campaigns to help the company establish a strong brand presence both in the local and international scene.

Qualifications:

• Minimum educational attainment of at least college graduate with a degree on Marketing, Advertising, or any related degree
• Proficient in the use of online tools and platforms such as Google Suite, Google Analytics, MS Office, Adobe, and Canva
• Experience with social media marketing and Search Engine Optimization (SEO)
• Excellent verbal and written communication skills in English
• Excellent social media marketing skills
• Solid project management skills
• Capability to think out of the box
• Exceptional attention to detail with a knack for multi-tasking
• Resilience in navigating stressful situations
• Ability to work independently or as part of a team.
• Willing to work in a hybrid work arrangement

Responsibilities:

• Craft branding ideas, graphic designs, promotional and advertising materials.
• Conduct market research to identify customer trends, competitor offerings, and demographic data.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative external and internal marketing campaigns depending on robust data and present the recommendations to management.
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
• Liaise effectively with internal team members
• Perform all duties assigned

Please refer to job description.